The process of attempting to inform and influence the purchasing decisions of potential customers–that is, marketing–is crucial to market-based competition.
Filed in: Research & Writing
Topics: competition, K-12 education, marketing, school choice
I’m pleased with how this turned out. It’s a supplemental text designed for use in different business classes. I worked with Pat Quinlin and Katie Guarino at Sage.
Topics: books, CSR, SAGE
I’m looking for people that sincerely believe we need a more systemically-aware, CSR-based strategic management text and want to contribute to making it a reality.
Topics: co-authors, corporate strategy, strategic management, textbooks
Motor Trike, Inc. is an exciting and superbly-run family business located in Troup, TX, a small East Texas town approximately 20 miles southeast of Tyler, TX.
Topics: brand community, family business, Motor Trike, motorcycles, teaching case, trikes
Using a resource-based view of the firm perspective (Barney, 1991; Habbershon & Williams, 1999), we examine the positive and negative effects of an externally induced crisis on family business owners.
Topics: crisis, family firms, Gulf Coast, qualitative case study | No Comments
This article reviews the literature on nurse comfort and suggests that it may be useful in combating nurse burnout.
Topics: burnout, comfort | No Comments
The NFL employs a mix of market incentives and bureaucratic controls that both constrain and channel player choice and inter-team competition in order to achieve certain system outcomes.
Topics: K-12 education, market failure, merit goods, NFL, public goods, school choice, social dilemmas | No Comments
Capstone course that integrates accounting, economics, law, finance, management, and marketing in the solution of an organization’s problems.
Topics: MANA 4395, strategic management, teaching
Students adopt the top management’s view of the firm and focus on positioning the firm to gain strategic advantage in the competitive marketplace.
Topics: MANA 5395, strategic management, teaching
My list of academic journals.
This is a running list of folks whose recent work I’m either reading, thinking about, and/or citing.
Topics: colleagues, contacts, networking