The process of attempting to inform and influence the purchasing decisions of potential customers–that is, marketing–is crucial to market-based competition.
Filed in: Research & Writing
Topics: competition, K-12 education, marketing, school choice
I’m pleased with how this turned out. It’s a supplemental text designed for use in different business classes. I worked with Pat Quinlin and Katie Guarino at Sage.
Topics: books, CSR, SAGE
I’m looking for people that sincerely believe we need a more systemically-aware, CSR-based strategic management text and want to contribute to making it a reality.
Topics: co-authors, corporate strategy, strategic management, textbooks
Motor Trike, Inc. is an exciting and superbly-run family business located in Troup, TX, a small East Texas town approximately 20 miles southeast of Tyler, TX.
Topics: brand community, family business, Motor Trike, motorcycles, teaching case, trikes
The NFL employs a mix of market incentives and bureaucratic controls that both constrain and channel player choice and inter-team competition in order to achieve certain system outcomes.
Topics: K-12 education, market failure, merit goods, NFL, public goods, school choice, social dilemmas | No Comments
Eric and Jeff believed that the college textbook market was dysfunctional. They believed that Flat World’s business model addressed these dysfunctions and had the potential to disrupt the status quo.
Topics: broken markets, dysfunctional markets, Flat World Knowledge, teaching case, the college textbook market | No Comments
John now found himself at a crossroads. John knew he needed to think carefully his vision for the Open Stories Foundation, its resources and capabilities, and how those resources and capabilities should be managed over time.
Topics: disaffiliation, faith, mission, Society for Case Research, teaching case, vision | No Comments
Capstone course that integrates accounting, economics, law, finance, management, and marketing in the solution of an organization’s problems.
Topics: MANA 4395, strategic management, teaching
Students adopt the top management’s view of the firm and focus on positioning the firm to gain strategic advantage in the competitive marketplace.
Topics: MANA 5395, strategic management, teaching
My list of academic journals.
This is a running list of folks whose recent work I’m either reading, thinking about, and/or citing.
Topics: colleagues, contacts, networking